The Aperol Spritz is a refreshing Italian cocktail perfect for warm weather, perfect for the India market *wink wink*. It’s a vibrant orange drink made with Aperol, a bitter orange aperitif, topped with Prosecco (sparkling wine) and a splash of soda water. Sounds regal, right? Let us take you through the influencer marketing campaign that The Good Creator Co. worked on with the brand for its entry in India that was a mixture of elegance and grandeur to create brand awareness. Keep reading!
Strategy
The campaign was launched during the Christmas season and rightly so, what better way than to celebrate the Aperol spirit. Our team onboarded 11 travel creators and 6 curation pages namely Moses J Saldanha, Onella Rodrigues, Goa Explore and many more.
Each creator has a different lens to capture the good times with Aperol Spritz while being in Goa.
Each creator and curation pages created a reel promoting Aperol’s contest for the audience, mentioning the steps to take to participate in the contest while also showcasing how to make your drink using Aperol Spritz. The launch happened at Ping’s Bia Hoi in Sangolda.
Hashtags used were #JoinTheJoy #TogetherWeJoy #ClinksOfJoy #Aperol #AperolSpritz #AperolSpritzIN. The content captured the ambience regally and encouraged its audience to visit the place while also trying out Aperol during Christmas. This created the hype about the brand amongst viewers and marketed it as an exquisite experience that is not to be missed
The winners of the contest were announced via Instagram stories by creators.
Result
Our team successfully executed the campaign and delivered more than expected results. Additional stories using polls and other features on Instagram stories to engage the audience. The campaign was able to attract much attention to the brand with great results.
